Harland is exclusive sponsor of ICU Day

Posted by Laurie Moore
on "October 04, 2017 10:52 am"

Harland Clarke announced it is the exclusive sponsor of International Credit Union Day in collaboration with CUNA. International Credit Union Day is Oct. 19

Recognized since 1948, ICU Day will be celebrated around the world with events that will include charitable fundraisers, volunteer opportunities, open houses, contests, picnics and more. The ICU Day theme for 2017 is “Dreams Thrive Here.”

“Harland Clarke has been delivering products and services to credit unions since the dawn of the movement. Given our relationships with more than 3,500 credit unions around the country, it was a natural fit for us to partner with CUNA to propagate the significance of International Credit Union Day,” said Dan Singleton, president and CEO, Harland Clarke. “We are proud of the role we play in supporting credit unions on a day-to-day basis and are even more honored to help raise awareness of the vital role they play in communities around the world.”

Harland Clarke said the resources that it and CUNA will provide include design templates, staff talking points, customizable promotional items, social media toolkits, multimedia, apparel and other creative ideas for “how institutions can make the most of International Credit Union Day across their branches. These tactics and materials will enable credit unions to effectively promote International Credit Union Day, encouraging engagement among existing members, prospects and employees.”

Harland Clarke said it plans to actively participate in some of its own credit union clients’ celebrations throughout the country.  The company added that its “sponsorship of International Credit Union Day reinforces its ongoing commitment to helping credit unions deliver the most value and best experience to their members, while competing effectively in the markets they serve.”

For info: www.cuna.org/icuday