JMFA Webinar: Does Your Overdraft Strategy Have the Right Perspective?

on "September 13, 2019 2:40 pm"

Consistent Focus on Member Service Needs and Best Practices is Key to Successful Outcomes.

JMFA Free Webinar: Does Your Overdraft Strategy Have the Right Perspective?

Date: Wednesday, September 25th

Time: 9:00am – 10 am HST


Presented by Cheryl Lawson, Executive Vice President of Compliance Review at John M. Floyd & Associates 

After five consecutive years of year-over-year increases, credit unions experienced a drop in overdraft revenue earlier this year. Coupled with ongoing regulatory review of overdraft rules, a recent spike in Overdraft/NSF Fee demand letters alleging deceptive practices and excessive fees have targeted credit unions. Is it time to take a look at your overdraft strategy to make sure you're getting optimal results, maintaining full compliance and providing the best service for your members?


  • Regulatory compliance and industry trends related to overdraft services
  • Key performance indicators for more successful overdraft program results
  • The role of next generation analytics and reporting capabilities in program management, goal-setting and problem-solving strategies
  • The correlation between ongoing employee education and greater program outcomes
  • Keys to more informed member choice and better service experiences

This informative session will benefit chief executive officers, chief financial officers, compliance officers, operations staff, member services/retail staff.

ABOUT THE PRESENTER Cheryl Lawson 200x200 2019 002
Cheryl Lawson serves as JMFA’s principal compliance liaison for regulatory requirements of overdraft services, including consumer protection issues, and strategies that enhance safety and soundness. She has more than 30 years of experience in information technology and financial operations, as well as consulting, communications, training and project management. Cheryl is a sought-after authority among industry groups for compliance issues related to overdraft programs.